Responsible for the visual design, development and execution of all campaign elements produced for the brand from brief through final production. Create designs, concepts, and sample layouts based on brand guidelines and aesthetic design concepts.
Discover Hawaii Campaign
Built interactive ad units for “Discover Hawaii“ that ran programmatically across the open web.
Creative direction and layout design of New York Family magazine, including covers, features and monthly columns
Designed marketing collateral (web ads, print ads, email design, sales decks) and event signage for the Baby Show Series, the largest baby shows in the country
Marinela USA
Art Director & bilingual copywriter
Designed an integrated marketing campaign for the United Methodist Church (UMC).
The challenge was to create messaging that would communicate UMC’s values while showing UMC’s relevance to millennials in their changing life stages.
Art Director for Bimbo “Love is Sharing“ Campaign
Team:
Creative Director: Guillermina Sausedo
Senior Art Director: Edwin De Leon
Art Director: Diana Herrera
Designed ads, website, app and promotional materials that were included in the Brand Strategy Proposal for Dude, Sweet Chocolate located in Dallas, Texas.
Designed website, merchandise and branding
